Media Outreach at Shakti Shalini is a program with a vision and mission to mobilise across media and communication platforms to generate and nurture conversation and dialogue around the subjects of gender, sex, sexuality, identity and self, violence and abuse, trauma, mental/ physical/ sexual/ reproductive health, the feminist movement, intersectionality, safety, constitutional and human rights, support services, community and solidarity building. It has a mandate to challenge patriarchal, authoritarian, undemocratic, and exclusionary narratives across media and communication platforms and make a vehement ideological intervention in favor of gender equality, and a democratic and inclusive order.
Media outreach at Shakti Shalini achieves its mission through a four pronged approach:
1. Survivor support
The foremost focus of Shakti Shalini’s media outreach program is to connect with survivors of gender sexual violence through media and communications platforms. Shakti Shalini’s work is disseminated directly through the organisation’s social media platforms and original content, and indirectly through various collaboration and news media publications that encourage survivors to reach out to the organisation for support. Once the survivors reach out to Shakti Shalini, the Crisis Intervention and Counseling Centre (CICC) provides support services to survivors.
2. Social Media Mobilisation
Shakti Shalini is active across Instagram, Facebook, Twitter, YouTube, LinkedIn, Sheroes, and it’s Website wherein it regularly provides audience updates on its work, produces original content, promotes the content of credible partners, conducts awareness campaigns, publishes videos/ testimonials/ podcasts, conducts events. The central aim is to mobilise maximum netizens toward the mission of gender equality, to generate conversation, challenge norms, and conduct awareness.
3. News Media Mobilisation
One of the central pillars of Shakti Shalini’s media outreach is to mobilise for gender equality within and through News Media. The program has partnered with numerous local, national, and global news media houses – digital, television, radio, and print – to contribute toward feminist, intersectional, and inclusive journalism. News media houses regularly interview Shakti Shalini’s experts to highlight social realities in relation to gender/ sexual violence and gain critical insights into the issue. News media also regularly interviews survivors of gender/ sexual violence supported by Shakti Shalini who wish to raise their voices, tell their stories, and inspire others through their activism.
4. Media collaborations
Shakti Shalini’s media outreach program is keen to and prioritises partnering with activist and feminist film/ documentary makers, videographers, photographers, and digital artists who are invested in highlighting social realities around the subject of gender, and channelising their art and work to generate awareness, challenge regressive narratives and norms, and mobilise for equality.\
Kargil Park Lane, Jangpura B
New Delhi, India.
Pin Code: 110014